Gamification in candidate assessment strengthens candidate engagement and differentiates the assessment process from the hiring competition. Research shows that gamified assessment is accepted and welcomed by applicants, and still provides objective talent data.
Gamification in Hiring
Gamification in hiring is a process that uses game hypotheses, mechanics, and game plans to carefully connect with and spur individuals to accomplish their objectives. Organizations utilize these gaming standards to heighten client interest and communication with their brand. In the present, gamification in hiring, and in this context gamification in candidate assessment, is turning into a mainstream showcasing differentiator.
How is Gamification Used to Assess Candidates?
Sourcing the ideal candidates is an essential duty of Recruiters and HR professionals. They need to produce a lot of qualified candidates for the recruiting administrator to consider while sifting through the ones who don’t have the necessary aptitudes, experience, or information. Gamification can be a viable technique for assessing candidates before you welcome them in for a conventional meeting. Furthermore, it offers them a reprieve from the repetitiveness of employment chasing.
Gamification in assessment can also be utilized to establish reenacted workplaces where the candidate encounters the tasks they would do whenever recruited. You can see their abilities in real life and get a thought of how they would move toward the difficulties the job presents.
Use Cases of Gamification in Candidate Assessment
Google’s famous billboard mathematical riddle, is a sensational example of how useful gamification in recruiting can be.
Google used a public riddle to attract candidates, but the game could also be an online quiz or a challenge, such as the coding tests offered by companies like Workable’s partner HackerRank and Codility (where candidates solve online programming exercises).
Simulation assessments could also count as ‘fun recruitment games’ that give candidates scenarios to handle (such as difficult customers).
Another successful recruitment-based game is “My Marriott Hotel,” which runs on the hotel chain’s Facebook career page. Players get a virtual experience of running a hotel and are redirected to a job application when they click the “Do it for real” button.
Other big organizations such as PwC, Deloitte, Citi, KPMG, Coca Cola, Unilever, Accenture to name a few are already allowing gamification in their hiring process to become more interactive and in-depth in their recruitment.
Using Gamified Candidate Assessment as a Screening Tool
Each candidate assessment has a different chronological application in the overall hiring process and is used for a different purpose. For instance, a diagnostic assessment indicates whether a candidate is suitable for a specific job function and is used in the early recruitment stages. Formative assessment gives real-time performance and feedback, both to the candidates and the organization. Summative assessment enables recruiters to reach their final decision.
This is what is impactful about gamification. It can be incorporated in all the above three types of candidate assessments, as long as it is designed according to specific assessing requirements.
Gamified candidate assessments generate data that are used by organizations to attract candidates, as well as evaluate and benchmark their performance. Thus, gamification may be used in all stages of recruitment, and this by itself is a major advantage.
Gamified Candidate Assessment with TurboHire x Eduthrill
TurboHire has integrated with EduThrill to provide you with successful, predictable, engaging, and effective recruitment solutions. EduThrill is a gamified platform enabling candidates to prepare, and companies to organize competitive assessments across a host of technical and cross-functional topics. With this integration, recruiters can now organize competitive assessments across a host of technical and cross-functional topics.
You can choose tests from a plethora of test topics or you can even choose to run your own to enhance talent transformation. Added features such as evaluating training participation, receiving training feedback, trainer’s assessment, participant’s understanding of a concept, and quality of training, are possible in simpler tests and lesser time.
How Will TurboHire x Eduthrill Integration Be Useful For Gamified Candidate Assessment?
EduThrill’s integration in the TurboHire platform will help recruiters to evaluate and assess a candidate’s potential for a job at the click of a button. Using the game-based evaluation, corporates from any location can access the functional knowledge of a candidate through objective-based and multiple-choice questions (MCQ) tests. The standardized evaluation helps to save time and effort to travel to a venue for an evaluation, and reduce interview effort by almost half.
This results in significant time and money savings for a win-win solution for all.
Important Features To Consider For Gamified Candidate Assessment With TurboHire
- Removes barrier of time and place
- Reduce candidate pipeline
- Enhance employer branding
- Real-time scenario to judge potential
- Candidate assessment on the go from any location.
Integrated webcams and additional checks ensure the authenticity of the candidate assessment. Simple clicks allow function-wise, team-wise, or training by a particular skill set, removing manual intervention, saving significant time and effort cost.
FAQs related to Gamification in Candidate Assessment
1. What are some gamification strategies?
One of the most important gamification strategies is to take it slow. It is vital for gamification strategies to concentrate on its audience while curating the program. Keeping the rewards small and simple is also a factor to be considered while creating these games. Providing a huge reward during the beginning and not being able to have consistency with it can have a negative impact on your impression. Keep your users engaged by celebrating all the participants and keeping track of them.
2. Why is gamification gaining popularity?
Gamification has been gaining popularity for some time now because of its positive outcomes in regard to candidate engagement. Candidates love to earn rewards in fields that they are passionate about. Gamification has been responsible for driving sales growth for companies, encouraging candidates to learn more, and motivating clients to invest more. Gamification increases the participation of customers or candidates which has a direct impact on candidate engagement and experience.
3. Does gamification increase engagement?
Gamification allows candidates to have control over the situation which leads to increased candidate engagement. Earning rewards after completing a process drives the candidates to release dopamine hormones which is why gamification keeps the participants engaged throughout the process. The ability of users to track their progress and set goals for themselves is another aspect of increasing engagement through gamification.
4. Does gamification improve candidate experience?
Improving candidate experience through gamification is closely connected to building a better employer brand. Like we discussed, gamification drives candidate engagement, hence building a solid employer brand for the company. Candidates would rather prove their excellence through a game rather than submit assignments on tight deadlines. This improves candidate experience as well as allows recruiters to assess candidates more accurately.
5. What is the most important benefit of gamification in recruitment?
The most important benefit of including a gamification process in the recruitment process lies with the recruiters. Gamification strategies can concisely judge a candidate’s technical skills, soft skills, and ability to work under pressure and under given time constraints. This makes it easier for recruiters to spot the best-performing candidates that would match certain job requirements.
6. Can you use Artificial Intelligence for gamification in hiring?
Many researchers have come to believe that assessing candidates only through their resumes and mere assignments have become an old way of hiring. Companies are now using gamification techniques to assess their candidates more efficiently and accurately. These gamification techniques can be incorporated with AI to further enhance the candidate screening process. AI and Gamification together are said to be the future of candidate screening strategies.