🎉 Recognised by G2 among Top 50 Global HR Products in 2023 Learn more
🎉 Recognised by G2 among Top 50 Global HR Products in 2023Learn more

Cipla onboards TurboHire to Digitally Transform its Hiring

Hiring teams have now started embracing video interviewing platforms more than ever before. It does not only help the teams to coordinate with each other, but they can also seamlessly schedule the interviews. Video interviewing platforms are hence one of the game-changers, especially in today’s modern recruitment. According to a survey by Targetjob about 47% of employers use video interviewing platforms for a better recruiting experience. 

Why use video interviewing platforms?

An interview stage always plays a crucial role in the candidate’s experience with the organization. In fact, a survey conducted by Rober Walters Group mentioned that 65% of candidates will turn down a job offer if they do not receive a good experience in the interview process. It hence becomes a necessity to use these video interviewing platforms that will help provide a better candidate experience apart from also improving the overall hiring process conducted by the organization. 

Benefits of video interviewing platforms

Video interviewing platforms comes along with a number of benefits for not only candidates but also recruiters. Here are some of the notable benefits of using video interviewing platforms.

Enforces remote hiring

One of the biggest benefits that video interviewing platforms offer could be the enforcement of remote hiring. Especially during the COVID times, it was quite hard to hire remotely and coordinate with other recruiters. However, with video interviewing platforms it was possible to schedule an interview from anywhere.

Cut out on time and cost

According to a study, it was possible to cut down the cost-per-hire to about 65% with the help of video interviewing platforms. As far as the time for hiring a 5-minute video interview is more than enough to replace about 200 written assessments.

Great candidate experience

Adopting the use of video interviewing platforms has surely benefitted in enhancing the recruitment processes. It also helps candidates see the organization in a positive light. It was also found that about 80% of the candidates chose an organization that utilized a video interviewing platform over those organizations that didn’t.

Best video interviewing platforms to use in 2023

Now that we have checked out some of the benefits of using video interviewing platforms here are some of the best video interviewing platforms recruiters need to know about in 2023.

Google Meet

Google Meet is a video communication service that was developed by Google and provides ease of use by helping recruiters schedule seamless interviews. Some of the pros and cons of using Google Meet can be provided as follows:


  • This video interviewing platform is really great for communicating and conversing with the team members for free of cost
  • Quite easy to use and does not involve a lot of complications.
  • Does not limit the time for which the meeting is being conducted.


  • Quite difficult to send multimedia documents through Google Meet


Zoom helps people connect and ideate together and build up a frictionless communication platform. Some of the pros and cons of Zoom can be provided as follows:


  • Zoom is quite compatible with android, iOS, and Windows.
  • Screen sharing can be made smoothly with Zoom
  • Zoom allows including people via phone call.


  • Zoom can be expensive for larger teams
  • Time constraints of 40 minutes

Microsoft teams

Microsoft allows people to create teams and is regarded as an official collaboration tool. Some of the pros and cons of Microsoft teams can be provided as follows:


  • Integration of all tools can be obtained in a single place
  • No additional cost needs to be provided for Microsoft 365 users
  • Consists of helpful bots to organize tasks.


  • There is a lack of notifications through Microsoft teams
  • Channels are limited to 200 public channels and 30 private channels.

While all of these video interviewing platforms do have their own pros and cons, they still function as some of the best interviewing platforms available for recruiters. All of these video interviewing platforms are now also available through TurboHire’s integrations and hence making it easy for recruiters to access all these applications in a single place.

Final words

Now that you are aware of some of the best video interviewing platforms you need to now choose one that will match your organization’s recruitment goals. Adopting these tools also helps recruiters by fixing scheduling problems and hence creating a great candidate experience while also helping prevent any obstacles that come through the process.

Streamline your hiring with us. Save
69% time and 23% cost.