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Employer Branding Survey Questions

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Why is it important to ask employer branding questions?

 

The employer brand is a part of your organization’s overall brand. It denotes an organization’s reputation as an employer. Employer branding is essential to attracting active candidates, converting passive candidates, closing all candidates, and retaining every employee.

Therefore, it is necessary and of utmost importance to conduct an employer branding survey in your organization with your leaders, employees, and candidates to find out where your company stands.

 

20 Examples of Employer Branding Survey Questions

  1. Other than profit, why do you and your colleagues do what you do?
  2. Do all employees know the company’s purpose? Consider polling a few colleagues to uncover the state of your company’s purpose.
  3. How would you try to create a great place to work for your employees?
  4. What are the top three ways you are embodying your grander company purpose?
  5. Is the companies’ marketing team amplifying your company’s purpose?
  6. How important is it to have a dedicated employer branding manager? What should they be in charge of?
  7. What was the tipping point that convinced your last 10 former employees to leave the company?
  8. What are the three greatest factors hindering employee motivation? How can you rectify it?
  9. What percentage of employees have shared a positive status update about your company over the last month? 6 months? 1 year?
  10. How can this company be more awesome?
  11. Are you sharing authentic images of your workplace on your career site and social networks?
  12. What was the tipping point that convinced your last 10 hires to join the company? Are these reasons prominently featured in your recruiting marketing messaging?
  13. How would you try to engage more of your employees to take part in employer branding?
  14. What key marketing channels do you recommend for the developer/tech community?
  15. Is employer branding more of a communication marketing topic or an HR topic? Who should be in the lead?
  16. Are you sharing authentic images of your workplace on your career site and social networks?
  17. What was the tipping point that convinced your last 10 hires to join the company? Are these reasons prominently featured in your recruiting marketing messaging?
  18. How would you try to engage more of your employees to take part in employer branding?
  19. What key marketing channels do you recommend for the developer/tech community?
  20. Is employer branding more of a communication marketing topic or an HR topic? Who should be in the lead?

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