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Brand Manager

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Who is a brand manager?

 

A brand manager is an individual with a brand strategy for the company’s target market. One of the prime incentives of a brand manager is to maintain brand integrity across a company’s marketing initiatives. Along with the company’s communications, they also manage a portfolio of products.

 

What does a brand manager do?

 

Brand strategies of a company are developed by the brand managers. Along with promoting brand growth, expansion, implementing brand plans they use a variety of data and information to drive profitability and volume. In the short and long term, brand managers focus on achieving the company’s business objectives.

 

Job brief

 

Our company is on the lookout for an experienced brand manager. Here at our company, you will have an excellent opportunity to grow your career as a manager. If you are enthusiastic about marketing and building a brand identity of an organization, this is the right place for you. 

 

Duties and responsibilities

  • Identifying the needs of research, how to execute studies of research and projects
  • Analyze research in order to identify opportunities
  • Stay informed on the current trends of the market and competitive activity. 
  • Establish brand budgets and maintain them
  • Management of brand communication strategy using media of varied sources
  • Plan the messaging and emailing aspects in the development of brand narratives
  • Create marketing programs and execute them

 

Key requirements

  • Bachelor’s degree in business, marketing, or any related field. 
  • Multi-disciplined working ability.
  • Problem solver and a creative thinker
  • A stronghold on project management principles 
  • Experience in project management
  • Strong communication skills 
  • Should be able to identify long term opportunities and trends

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