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Product Marketing Questions

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A product marketer is the one who researches, defines, and articulates the position of your product in the market. They create a plan and work across various departments and teams in order to bring products to customers. These unique product experts are also responsible for everything right from launching new products to building awareness t even getting new user sign-ups. They are also furthermore responsible for conversion of sales and growing the revenue of the company. 


A product manager will also be responsible for understanding the market, the language your audience speaks, and using all of this information to bring about the product to life in the eyes of the customers and then sell it. 


Top 20 product marketing questions to ask for a job interview.


  1. What inspired you to pursue a career in marketing?
  2. What are your top 3 core values that you live by?
  3. What is your favorite product marketing strategy and why so?
  4. What areas would you say you are better than most in terms of product marketing?
  5. How do you invest in yourself?
  6. Why do you want to work in our company?
  7. How do you know you will be a great asset to our company?
  8. What is the difference between a good place to work and a bad one?
  9. What would you expect to happen if you underperform?
  10. What is an essential aspect of product management?
  11. Mention one proud that is poorly marketed and how would you sell it differently?
  12. What would you do if you had to focus on more than a certain feature?
  13. How would you go about increasing the adoption of an underutilized feature?
  14. How would you position the same product to a millennial and a baby boomer audience differently?
  15. What makes a good product marketer?
  16. How do you influence product decisions when you are not directly involved in creating the product roadmap?
  17. Define your market research process. How do you figure out the pain points of your target audience?
  18. How do you envision the responsibilities of a product manager and product marketer working together?
  19. What were the challenges that you faced while positioning your last product and how did you overcome it?
  20. What insight do you have into this company’s consumer base?


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