Creative Lead

Who is a creative lead?

Creative leads are the ones who lead a team at advertising agencies or in-house for the marketing department of a company. They work with the creative team in order to create, plan and deliver a strategic vision for the clients.  

What does a creative lead do?

A creative lead leads the overall design process which includes the initial requirements definition and conceptualization as well as the entire development. He or she will also contribute to the evolution and improvement of the existing design process. The creative lead will also need to collaborate with the internal teams in order to develop a creative strategy. In addition to this, they will also need to convert complex technical concepts into compelling graphics.

Job brief

Our company is looking for our newest creative lead. Leading a team of thinkers and doers, the right creative lead will bring a mix of marketing expertise and business understanding to the position, promoting our company and that of our valued clients. We are looking for an experienced manager of people, someone that can inspire others taking our creativity to the next level as we continue to flair. The ideal candidate is the one who will possess a natural eye for design and a drive to inspire dynamic ideas that connect with all types of audiences.

Duties and Responsibilities:

The duties and responsibilities of a creative lead can be provided as follows:

• Build lead and review the work of the creative team in the production of all web, digital marketing, and printing collateral
• Collaborate with marketing and sales departments in developing the marketing plans, analyzing results, and identification of opportunities
• Analyze the brand tracking, marketing trends, consumer needs, and the competitive landscape
• Meeting budget standards by forecasting and managing expenses

Key requirements

The key requirements of a creative lead can be provided as follows:

• Experience as a creative lead in an agency or a corporate setting
• Understanding and past experiences which include content from marketing channels social media mobile and also offline and print
• Strong creative vision with an understanding of business objectives
• Master’s degree in marketing or business
• Prior project management experience with a focus on creative direction.