Content marketing leads are responsible for increasing web traffic and brand awareness through the marketing of content online. They are also the ones who are responsible for the creation of content that can be shared by distributing them on the appropriate platforms and hence measuring the results of marketing activity.
A content marketing lead’s duty is to manage a company’s content marketing operation and hence ensure there is the overall success of content marketing initiatives. They also guide content marketing strategy and facilitate ongoing content planning apart from also managing day to content creation. Other tasks of the content marketing lead also include editing promoting and reposting the results of each content marketing initiative.
We are looking for a high analytical thinker who has an audience-first mindset for the role of content marketing lead. Candidates will be expected to know everything about social media analytics, understanding the nuances, advantages, and shortcomings of each platform and hence knowing how to utilize data in formulating a campaign strategy.
The content marketing lead will be responsible for managing a team of data analysts and content creators and will also need great interpersonal skills and communicative skills. They are also expected to demonstrate sound leadership and decision-making ability.
The duties and responsibilities of a content marketing lead can be provided as follows: