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Content Marketing Lead

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Who is a content marketing lead?


Content marketing leads are responsible for increasing web traffic and brand awareness through the marketing of content online. They are also the ones who are responsible for the creation of content that can be shared by distributing them on the appropriate platforms and hence measuring the results of marketing activity.  


What does a content marketing lead do?


A content marketing lead’s duty is to manage a company’s content marketing operation and hence ensure there is the overall success of content marketing initiatives. They also guide content marketing strategy and facilitate ongoing content planning apart from also managing day to content creation. Other tasks of the content marketing lead also include editing promoting and reposting the results of each content marketing initiative.


Job brief:


We are looking for a high analytical thinker who has an audience-first mindset for the role of content marketing lead. Candidates will be expected to know everything about social media analytics, understanding the nuances, advantages, and shortcomings of each platform and hence knowing how to utilize data in formulating a campaign strategy.


The content marketing lead will be responsible for managing a team of data analysts and content creators and will also need great interpersonal skills and communicative skills. They are also expected to demonstrate sound leadership and decision-making ability.


Duties and Responsibilities:


The duties and responsibilities of a content marketing lead can be provided as follows:

  • Driving traffic and engagement to the website translates into sales and brand promotion.
  • Management of a content marketing budget
  • Managing digital content strategies across all content platforms
  • Measuring the results of marketing activity in order to inform future marketing campaigns.
  • Implementation of SEO best practices
  • Management of a group of writers, illustrators, and data analysts
  • Knowledge of what are the different types of platforms and what sort of content is suitable
  • Designing and implementing creative marketing strategies to provide great content.


Key requirements
  • Experience as a content marketing lead or a similar role
  • Bachelor’s degree in marketing or related field
  • Data-driven and highly analytical
  • Time management skills
  • Impeccable interpersonal, written and verbal communication skills
  • Proficiency in both google analytics and social media analytics.


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