Who is a content manager?
Content managers are responsible to build a company’s content strategy and the creation of targeted and relevant content. Distribution of marketing communications to audiences online. They are organized, well-versed in fostering a brand voice, and often know their way around a blog post.
What does a content manager do?
Many of the common daily tasks of a content manager include the following:
- Writing blog posts
- Monitoring of blog traffic
- Providing accountability for deadlines
- Updating the existing content on the website
- Building an editorial calendar
- Identification of new content opportunities
Job brief
We are looking for a qualified Content manager to join our company. You will be responsible for creating, improving, and maintaining content to achieve our business goals. Your duties will also include sharing content to raise brand awareness and monitoring web traffic along with metrics to identify some of the best practices.
The ideal candidate for a content manager will be an experienced professional who can show creative writing skills. As a content manager, you will also be an expert in content optimization and brand consistency. Ultimately you will be overlooking all the marketing content initiatives to ensure that there is customer engagement, brand consistency along with a positive customer experience.
Duties and Responsibilities
The duties and responsibilities of a content manager can be provided as follows:
- Development of content strategy aligned with short-term and long-term marketing targets
- Create and publish engaging content
- Edit, proofread and improve the writers’ posts
- Optimization of content according to SEO
- Collaboration with marketing and design teams to plan and develop site content, style, and layout
- Ensure compliance with the law
- Stay up to date with developments and generate new ideas to draw the audience’s attention
- Use content management systems t analyze website traffic and social media platforms to increase web traffic
- Develop an editorial calendar to ensure the content team is working together.
Key requirements
The key requirements of a content manager can be provided as follows:
- Proven work experience as a content manager
- Hands-on experience with MS Office and WordPress
- Basic technical knowledge of HTML and web publishing
- Excellent writing skills in English
- Attention to detail
- Good organizational and time management skills
- Familiarity with social media
- Bachelors in journalism, marketing, or relevant field
