Talent Acquisition PracticesTalent Industry Trends

3 Major Trends in Recruitment Technology

By August 18, 2020May 10th, 2021No Comments


According to Gartner’s report on HR technology trends 2020, by 2020, 30% of global midmarket and large enterprises will have invested in a cloud-deployed Human Capital Management suite for administrative HR and talent management, but will still need to source 20% to 30% of their HR requirements via point solutions.

HR Tech Trends 2020


Analytics and AI in recruitment

Gartner’s 2020 Human Capital Management report quotes by 2022, 35% of organizations will utilize conversational user experience and natural language processing interactions in their talent acquisition, which will turn the job application process into a simple conversation.

There has been a steady increase in the demand for AI technology and tools from the past few years to be used in recruitment. The biggest challenges in the recruitment cycle can be solved by using data analytics and AI. These tools help recruiters in dealing with huge candidate databases and using predictive analysis like candidate match with the job, candidate behavior analysis, and candidate’s compatibility with the company culture using the information from their resumes and other sources. 

By increasing the effectiveness of the hiring process, it will be possible to gain a broader reach and a higher volume of candidates. 

Emphasis on improving the candidate experience

A company’s recruitment process has a profound effect on the candidate. It can make the candidate vouch for your company or the opposite. Around 49% of candidates said they would turn down an offer due to bad recruitment experience. 44% of candidates said they’re open to using automation and technology options for routine touchpoints and to get information during the recruiting process. And 65% of candidates said they would like organizations to have an application dashboard so they can see where they are in the process.

Thus focusing on improving candidate experience by providing proper feedback, effective communication, and a just recruitment experience can do wonders for the company’s reputation in the long run.

Increased Emphasis on Soft Skills to hire High Potential Employee

Soft skills relate to how you work and co-operate with your teammates. They are non-technical, inter-personal skills which include time management, listening, and co-operation. Nearly every job requires employees to engage with other employees and for reducing workplace disputes, companies aim to recruit candidates which can contribute to the creation of a positive work environment. 

Due to this, an increasing number of companies are adapting their recruitment process to include pre-employee assessments like a cognitive test, behavior tests, etc, and using AI-driven video interviews to access soft skills and behavior before making hiring decisions. 

According to a National Association of Colleges and Employers survey, employers emphasized leadership and the ability to work in a team as the most desirable attributes when recruiting recent college graduates, ahead of analytical and quantitative skills.

High potential employees improve team performance by 15% and are likely to succeed in senior roles. Thus, focusing on recruiting employees with high potential works out for the institution in the long term

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