HR ProfessionalsTalent Acquisition Practices

Difference Between Candidate Sourcing And Recruiting

By April 10, 2021May 4th, 2021No Comments

Sourcing is a subset of the recruiting function. Sourcers and recruiters have different goals, employ different strategies, and require different skills. For some sources, the entrusted job upon them is complete once they have identified qualified candidates to the recruiter and the pipeline is adequately filled in. In other cases, sources have to continuously update the company’s pipeline so that any new opening in the company can be quickly filled in.

Recruiters post jobs, screen resumes, schedule and take interviews, make formal employment offers and hire employees. A recruiter should be able to sell benefits and set salaries for the candidates. They do this with the help of the pipeline that a source generates and employs different methods of recruitment until the required jobs are filled in. 

Table of Content

  • Difference between Candidate Sourcing and Recruiting
  • What is Candidate Sourcing?
  • Strategies to Build Your Talent Pipeline
  • Advantages and Disadvantages
  • What is Candidate Recruiting 
  • Strategies for effective recruiting
  • Key responsibilities of a Source VS Recruiter
  • Where the two diverge – Sourcing & Recruiting
  • Final Words

A study reveals that 52% of people who apply for a job are underqualified and around 47% of companies report few or no qualified candidates for a job that they are trying to fill. The hiring process in itself requires massive amounts of time and effort. Every company aims at hiring top talent. The best talent is the only way a company can sustain itself in the long run. Companies nowadays direct their efforts actively to source and recruit the best in the job market for their teams. 

Social media and the Internet have truly revolutionized recruiting. Before, recruiters had to wait around for interested candidates to come across their job listing in the local newspaper or magazine. Their reach was fairly limited and recruiters often had to interview under-qualified applicants or worse- recruit them for jobs due to the unavailability of interested people. 
Bonus read! 3 Tips To Excel At Social Recruiting

According to the LinkedIn 2016 Talent Trends Report, only 36% of the workforce is actively looking for a new opportunity at any given time, but an entire 90% is willing to talk and learn more. This means that on average, only about a third of the talent pool is likely to apply for an open role. Candidate sourcing and recruiting by companies have enabled recruiters to find someone who is the perfect fit for the role in question. If recruiters of a company are not satisfied with the applications they have received, they can reach out to a wider network that spans further than the immediate area of their office and go beyond the city or even state.

What Is Candidate Sourcing?

Candidate sourcing is the process of actively looking for qualified talent to fill a company’s available positions. Sourcing expands a company’s reach and enables recruiters to access a huge pool of talent. This includes both active and passive candidates. The metrics of sourced candidates differ from that of applied candidates. 

While sourcing candidates, recruiters need to find information that includes a candidate’s name, qualification, address along with their past experience, etc. In a way, sourced candidates are pre-screened. 

Candidate sourcing is also one of the most effective ways to hire. According to a report, sourced candidates are more than two times as efficient as candidates who apply and on average, 1 in every 72 sourced candidates is hired compared to one in every 152 applicants. Bonus read! Candidate Sourcing Stage With TurboHire

Strategies To Source Candidates To Build Your Talent Pipeline

Some strategies for sourcing candidates are:

  • Use ATS: Use your team’s past efforts as leverage to recruit new employees. Your ATS systems will already include details of candidates that your team qualified to work in your organization.
  • Diversify your sourcing channels: Candidates might be more receptive on less conventional sites. Employ a mix of platforms for sourcing. Approach candidates from specific sites that are dedicated to specific lines of work.
  • Include offline processes: Also source candidates through face-to-face meetings, conferences, events, and meetups or be on the lookout in any offline event. There is always less competition to stand out as an employer in this process.
  • Utilize your employees’ networks: Find out if your employees’ networks would be a good fit for your open roles. Run candidate sourcing sessions with your team to reach untapped talent. 
  • Source candidates for unlisted jobs: Build a hiring strategy that gives you insight into your company’s future requirements. Get proactive with your efforts and hire employees that your company might need across the year. This will save another round of sourcing.
  • Draft effective outreach messages: Engage with the candidates you have reached out to by drafting a message with a specific subject line and including relevant information. Also, explain how you think their skills could contribute to your company’s goals. Bonus read! 5 Steps For Successful Candidate Sourcing Strategy

Advantages and Disadvantages of Candidate Sourcing

Advantages of Candidate Sourcing:

  • Improves quality of hire: Sourcing enables you to develop a better understanding of the role. Through sourcing, you have control over a candidate’s quality as they are picked by your preferences and requirements. Bonus read! Improve Hiring Quality: Supply VS Demand Analysis
  • Reduces time and cost of hiring: Sourcing helps you create a pipeline of pre-qualified talent that you can reach out to whenever you have a job opening. Roles get filled quickly, thus saving you time and money. Bonus read! 5 Ways To Reduce The Cost To Hire

Disadvantages of Candidate Sourcing:

  • Pro-Candidate: If you are reaching out to a candidate, the onus is on you to convince them. Passive candidates can negotiate from a position of power.
  • Large Talent Pool: Without a proper strategy and a dedicated team for sourcing in place, the volume of candidates you’re reaching out to might be overwhelming. 

What Is Candidate Recruiting?

Candidate recruiting is done after a company is done, sourcing candidates. It refers to the recruitment of candidates through screening and interviews for the jobs that they were sourced for. The goal of candidate recruiting is not only to hire the best but also to build and maintain long-term relationships with the candidates by putting their needs and experiences in focus. Finding the right candidate is becoming difficult by the day. With the use of innovative technologies, recruiters and HR professionals are able to find suitable candidates. Bonus read! 3 Core Modules Of Intelligent Hiring

Strategies To Recruit Candidates To Build Your Talent Pipeline

Some strategies for recruiting candidates:

  • Know your ideal candidate: Knowing the skills, preferences, and experiences you are looking for in your ideal candidate will make the process of recruitment easier.
  • Engage current employees: Take feedback from already hired employees to know what their motivations were for picking your company. 
  • Use a recruitment marketing tool: Recruiting marketing tools to offer various solutions with which you can devise your own unique recruitment strategy and implement it.
  • Employ Inclusive methods: Keep an unbiased outlook while recruiting to ensure a diverse pool of workers. Provide alternatives in place of face-to-face interviews to not miss out on a good employee for logistical discrepancies.
  • Be flexible: Modern-day employees prefer a healthy work-life balance. Remember to communicate alternatives such as work from home, weekly offs, open environment office options if it is feasible for your company.

Key Responsibilities Of A Source VS Recruiter

Key responsibilities of a source:

  • Finding passive employees
  • Reaching out to potential candidates
  • Understanding the future employment goals of the company
  • Making sure the pipeline created is diverse 
  • Ensuring the selection process is unbiased

Key responsibilities of a recruiter:

  • Screening sources candidates
  • Liaising with the hiring manager
  • Arranging and taking interviews of sourced candidates
  • Communicating job details to candidates
  • Negotiating benefits such as salary, leaves, etc. with candidates
  • Improving the company brand by quality hire

Where The Two Diverge – Sourcing & Recruiting

Sources work in collaboration with recruiters to optimize the recruitment process. Recruiters, on the other hand, use different techniques and software along with feedback from hiring managers and candidates. Despite being distinct roles, there is nevertheless an overlap. Most companies consider sourcing as an important part of a recruiter’s job. One person might fulfill both the requirements. This usually happens in small companies where there aren’t many employees to carry out the different stages of the entire hiring process due to budget issues.

Final Words

Sourcing is relatively a new occupation. As companies expand their activities and become more advanced, new layers are added to the recruitment process. It is imperative to define both the role of a source and a recruiter separately. Both these jobs are cumbersome and despite the unavoidable overlaps, the hiring process is more effective when both the roles are carried out by specialized professionals. 

While the two roles are symbiotic, they cannot be dismissed or interchanged. To ensure a more sustainable structure, firms should differentiate between these two jobs and give separate titles to employees.  

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